Client: STEADY

Apparel Design // Branding // Creative Direction


Social / Instagram

Proj. Notes

A sample portfolio of multidisciplinary assets produced for STEADY.

Creative direction, brand management, and brand strategy were exercised throughout the designing of seasonal apparel collections, production of photo/video content across print, digital, social, and through the development of the e-Comm webshop.

See EDITORIAL for individual project deep dives.
See @STEADYUS.ARCHIVE for piece by piece product concept breakdowns.

— Worked closely with key influencers: 5THPHVSE, Briana King, Elyanna Banes, Gienelle Usi, Gracie Calhen, Hector & Jose Polio, Jacob Consenstein, Joey Kaotyk, Kacey Lynch, YUNGDIJ, and more

— Worked with organizations: 12 Pell, Alumni of NY, Barangay, BOAT+BRIDGE, Friend of a Friend, Myth NYC, Taiyaki, Ronin, Send Chinatown Love, and more