CALVIN WU — Spring Health

A sample portfolio of multidisciplinary assets produced for Spring Health.

Art direction and UI/UX design principles were exercised when designing Spring Health’s flagship benefits landing page and new email direction. An emphasis was placed on designing modular elements, in accordance with the AIDA framework and accessibility guidelines, that established visual hierarchy amongst information-rich sections and clear user flows to drive conversions.

— Benefits landing page saw a 20% lift in CVR.