Art Direction // Branding // Photo & Video
A set of editorial visuals and how-to videos created for Sebastian’s latest global brand refresh. Art direction was exercised throughout the production from on-set model direction to wardrobe, and specifically for this campaign, set design. Color was introduced to reposition the Sebastian brand towards a more contemporary and accessible direction while maintaining elements of the brand’s original punk spirit.
— Stepping away from Sebastian’s long-standing avant-garde, black and white direction.
Pre-Production: Storyboard & Moodboard