Client: Opera
Art Direction // Digital Design // Video & Motion Graphics
Campaign Videos
Paid Ads
Proj. Notes
A series of video and display ads produced for Opera’s multi-region brand awareness campaign.Art direction was executed throughout the videos’ production with an emphasis on typography and dynamic, well-paced motion graphics to create smooth visual representations of real testimonials highlighting the many user-favorite features of the Opera browser.The creative direction behind the display ads was executed in two distinct visual and messaging directions: Bold browser-centric visuals spotlighting Opera’s most popular features and approachable human photography to generate and further align social proof behind the Opera browser and brand.
— CVR saw an immediate increase of 1.7% (Following English language video.)