CALVIN WU — NoGood: Nasdaq Billboard

A billboard video, taking over the Nasdaq MarketSite, produced to celebrate NoGood’s 5th anniversary and amazing team.

Art direction was executed throughout production with an emphasis on designing for the unique visual limitations of the Nasdaq MarketSite screen. Maximizing real estate, the team was highlighted through individual spotlight moments. Usage of bold color, playful motion, and clever copywriting was also utilized to create an announcement that subverted the “going public” expectations of the MarketSite while staying true to NoGood’s brand and tongue-in-cheek ethos.

— Press: LinkedIn

Pre-Production: Storyboard