Art Direction // Branding // Photo
Web / Ulta.com, CVS.com
A sample portfolio of multidisciplinary assets produced for Nioxin. Art direction was exercised throughout the production of a set of lifestyle visuals for Ulta Beauty, from set design to lighting, specifically for this campaign, wardrobe, and model body language. Open expressions of joy and a warmer color pallete were embraced to re-establish a more down-to-earth and approachable visual world for the Nioxin brand. Thanks to the success of this new direction, product lifestyle visuals were produced as a follow-up for Nioxin’s latest e-Comm offerings at Target & CVS. An emphasis was placed on the stage setting, using organic elements such as marble, plants, and natural light to further refresh and re-establish the visual world of Nioxin’s products.
— Stepping away from Nioxin’s previous clinical-leaning direction.
Pre-Production: Storyboard & Moodboard