Client: Nioxin

Art Direction // Branding // Photo

Web / Ulta.com

Stills

Proj. Notes

A set of lifestyle visuals created for Nioxin’s print and digital retail displays at Ulta Beauty.

Art direction was exercised throughout the production from set design to lighting, and specifically for this campaign, wardrobe and model body language. Open expressions of joy and a warmer color pallete were embraced to re-establish a more down-to-earth and approachable visual world for the Nioxin brand.

— Stepping away from Nioxin’s previous clinical-leaning direction.

Pre-Production: Storyboard & Moodboard

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