Client: Nioxin
Art Direction // Photo
Web / Target.com
Stills
Proj. Notes
A set of product lifestyle visuals created for Nioxin’s latest e-Comm offerings at Target & CVS. Art direction was executed throughout the production with an emphasis on stage-setting and the usage of organic elements such as marble, plants, and natural light to further refresh and re-establish the visual world of Nioxin’s products.
— Stepping away from Nioxin’s previous clinical-leaning direction.
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