Art Direction // Social // Video
Social / Instagram
A series of social video assets produced for Kadus’ LightPlex launch. Working closely with hair color influencer, Andrew Kyle, art direction was executed throughout the production with an emphasis on designing an intimate set and on amplifying Kyle’s voice, to create educational videos that offered Kadus a lighthearted yet, trusted way to introduce its latest products, benefits, and technology.
Pre-Production: Storyboard & Moodboard