Client: Invisibly
Digital Design // Performance Creative // UI/UX
Landing Page
Paid Ads / A/B Testing
Email Marketing
Proj. Notes
A sample portfolio of multidisciplinary assets produced for Invisibly.Performance data was leveraged to inform the visual direction for ads and the overall brand experience: The featured ads were tested between older male and female demographics to identify if those audiences would resonate with Invisibly’s product and publication offerings.The ad featuring the older woman outperformed, with the creative learnings from it, then applied to subsequent iterations. Ad composition and image direction were affixed but tested again alongside imagery of a younger woman with more conversion-centric messaging. Beyond this campaign, ads utilizing elements such as highlighted headlines and showcasing the product UI were successful learnings acquired and executed when replicating this process.Art direction and UI/UX design principles were exercised when redesigning Invisibly’s home page and email direction.