Client: Dukkan

Creative Direction // Digital Design & UI/UX // Strategy

Email Marketing

Organic Social / Instagram

Proj. Notes

A sample portfolio of multidisciplinary assets produced for Dukkan.

Creative direction and UI/UX design principles were exercised when developing Dukkan’s new email direction. The combination of large illustrations and copy were introduced to generate immediate visual impact above the fold towards core commnications and CTAs, increase CTRs, and drive conversions.

Creative strategy was devised and executed through the introduction of meme-style content as a means to engage the Dukkan brand’s audience through gamification elements, etc., that educate and remain genuine to the brand’s rich Middle Eastern/Arab culture.

— CTR saw an immediate increase of 3.4%.