Client: Consumer Reports

Digital Design // Performance Creative // Video

Paid Ads / A/B Testing

Upkept (CR SUBSID) / Paid Ads

Proj. Notes

A series of paid ads produced for Consumer Reports and it’s subsidiary, Upkept.

Performance data was leveraged to inform the visual direction of these ads: Ads were tested with and without overt Consumer Reports branding to identify if trust in the CR brand could be a key value prop.

Clear usage of brand elements won; ads featuring their signature green and registered trademark logos outperformed those that did not. These learnings were applied to subsequent iterations and campaigns, compounding their success by introducing imagery and subtle motion for greater effect in grabbing and holding audience attention.

— Success with CR’s performance creative was recognized throughout the client org, earning the agency new business in CR’s subsidiary, Upkept.