The Execution

Proj. Notes

Art Direction // Social // Video

A series TikTok video ads produced for Wella colorcharm.

Utilizing content generated by Wella colorcharms’ influencer community, art direction was executed throughout the video’s post-production with an emphasis on the usage of familiar typography, transitions, and pacing, to create ads that drove product awareness for Wella colorcharm while preserving the organic feel native to the TikTok platform.

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