The Execution

Proj. Notes

Art Direction // Photo

A set of key visuals (KV) created for Wella colorcharm’s print and digital retail displays.

Art direction was exercised throughout the production from on-set model direction to wardrobe, and specifically for this campaign, set design. Color was embraced to re-establish an exciting and cohessive visual world for the Wella colorcharm brand.

— Tying back together Wella colorcharm’s visuals that had been previously fragmented by varying needs in different global markets.