The Execution

Proj. Notes

Art Direction // Branding // Video

A set of editorial visuals and how-to videos created for Sebastian’s latest brand portfolio refresh. Art direction was exercised to reposition the brand’s tone and differentiation (a step away from its long-standing colder, avant grade black and white visual direction) to a more approachable, still cool yet contemporary brand, through the model’s body language, set, studio and color design as well as, final post-production editing.

A sizzle reel produced for an internal Sebastian Professional’s campaign. Art direction was executed through the video’s usage of color, type, and motion as a means to create an exciting and synthesized journey through the Sebastian library of marketable social and sales content. View the video in full here.