The Execution

Proj. Notes

Art Direction // Branding // Photo & Video

A set of editorial visuals and how-to videos created for Sebastian’s latest global brand refresh.

Art direction was exercised throughout the production from on-set model direction to wardrobe, and specifically for this campaign, set design. Color was introduced to reposition the Sebastian brand towards a more contemporary and accessible direction while maintaining elements of the brand’s original punk spirit.

— Stepping away from Sebastian’s long-standing avant-garde, black and white direction.

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