The Execution

Proj. Notes

Art Direction // Branding

A set of lifestyle visuals created for Nioxin’s retail displays at Ulta Beauty. Art direction was exercised refresh the brand’s tone and position (away from its prior clinical direction), through models’ body language, wardrobe, set and studio design, its final retouching and curation of the complete set.

20-NOX-012-BA-Photoshoot_PPM_R5

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