The Execution

Proj. Notes

Art Direction // Photo

A set of product lifestyle visuals created for Nioxin’s latest e-Comm offerings at Target & CVS.

Art direction was executed throughout the production with an emphasis stage-setting and the usage of organic elements such as marble, plants, and natural light to further refresh and re-establish the visual world of Nioxin’s products.

— Stepping away from Nioxin’s previous clinical-leaning direction.

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