The Execution

Proj. Notes

Branding // Consulting // Digital Design

A logo created as a starting point for Landline Studios, an upcoming digital platform aimed at bridging western and eastern cultures. The brand was explored and identified further through its color palette and imagery.

Landline_Logo_R1

The semi-interwoven characters of the logo speak to Landline’s mission to connect cultures but, in a way that is not forced. The interweaving grounds the logo-An allusion to the physical grounding of old landlines.

The “L” icon is derived from the wordmark logo and a smaller modified “L”-Viewed with perspective, the icon is read as a silhouette of two connected telephone lines.

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