Branding // Consulting // Digital Design
Initial brand identity created for Landline Studios, an editorial platform aimed at connecting western and eastern cultures.As an ongoing consultant to the brand, Landline Studios has been advised to strategically grow the brand through embracing audio and conversational-based mediums such their existing podcast, Discord, and other emerging platforms in 2022.
— Digital audio is advised as its key benefits enable it to be targeted, community-based, uninterrupted content. The landscape for digital audio continues to trend upwards in 2022.
The semi-interwoven characters of the logo speak to Landline Studio’s mission to connect cultures. The interweaving grounds the logo, a playful allusion to the physical grounding of landline phones. The brand’s icon is a modified “L” and can be seen as silhouettes of two utility poles connected by landlines.