The Execution

Proj. Notes

Art Direction // Social // Photo & Video

A key visual (KV) created for Wella’s Blondor launch, print, and digital retail displays.

Art direction was exercised throughout the production from on-set model direction to wardrobe, and specifically for this campaign, set design. A location with warmer colors was intentionally was scouted and utilized in the production to establish a contrast of warm and cool to simultaneously create a striking visual and emphasize a key benefit to Blondor’s products, as it can lighten hair to cool tones.



Art direction was extended through post-production across a series of social assets accompanying the Blondor launch. This includes step-by-step videos and a narrative-driven Instagram story series working closely with hair color influencer, Zach Mesquit.

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