The Execution

Proj. Notes

Art Direction // Digital Design // Social

A sample portfolio of cross-disciplinary assets for Wella Professionals’ Blondor Campaign. Art direction was exercised across the campaign’s key visual photography through model body language, wardrobe, retouching direction, and final selections.

Art direction was extended further across additional assets pertaining to the product line’s launch. This includes step-by-step instructional videos and a narrative-driven Instagram story series utilizing behind the scenes footage.